Strategic Action Disney On Consumer Focused Initiative Essay

Assessment 1 Buyer Behavior MKT 220 Rosella Ramos 14115251B Anika Vats May 13, 2015 MKT 220 !#$ Rosella Ramos Page 2 Part A 1. Which strategic action Disney took in terms of consumer focused initiative? Due to the unwelcome vibe and immense failure that happened to the establishment of Disney in France, in 1992, its executives had to learn the hard way, that in order to be globally recognized, a company branching out to a different country, should know the importance of studying the cultural aspects of the different nations that they plan to do business with. Understanding other countries culture, ethics and language are invaluable in creating a successful business internationally. By taking into consideration the countries’ beliefs, cultural values and traditions, the company would be able to set out its plan to successfully tap into the consumers’ interest and values. The strategic actions that Disney made in France and Hong Kong were executed by giving importance, emphasis, and adaptation to both French and Chinese cultures (Carillo Carlos, 2012). Some of these specific strategic actions in accordance to those principles are as follows: Hong Kong †¢ The use of the 5 elements of Feng Shui (water, wood, fire earth and metal), particularly the heavy use of water were incorporated in the placement, design and orientation of the park. †¢ The use main entrance gate was shifted 2 degrees to maximize the good flow of energy. †¢ Ritual burning of incense was done after theShow MoreRelatedConsumer Focused Initiative : Strategic Action Disney Essay1739 Words   |  7 Pages5/11/2015 Assessment-1 â€Æ' Part-A 1. Consumer focused initiative: Which strategic action Disney took in terms of consumer focused initiative? Examples. Hong Kong Disneyland, The fifth theme park globally, was created to service the Hong Kong market, but more strategically to reach rapidly growing Chinese market Economists predicts a 25.2% rise in Chinese market. To get more initiative from public it strategically implemented following: 1. Hong Kong Disney land is located on lantua which is justRead MoreStrategic Action Disney On Consumer Focused Initiative Essay2008 Words   |  9 PagesRam 14095306b â€Æ' Part A: Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give Examples. The Walt Disney Co. is an enigma in these rough economic times for the sole purpose that they show minimal signs of slowing down. Mickey Mouse has his hands dipped into everything and from an investor’s standpoint that’s a good thing because that equals diversification, and in turn, diversification lowers risk. The Disney Company operates in several areas of the mediaRead MoreStrategic Action Disney On Consumer Focused Initiative Essay3298 Words   |  14 Pages14095156B Stream B Submitted to: Anika Vats Date: May 13, 2015 Part A Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give examples. (15 marks) In 1992, Euro Disney was launched in Paris. This project unexpectedly received undesirable feedback from its target market since the company wrongly assumed that it would be easily accepted by the Western European market. Disney received criticisms and negative publicity as they were thought to have brought AmericanRead MoreStrategic Action Disney On Consumer Focused Initiative2240 Words   |  9 PagesWhich strategic action disney took in terms of consumer focused initiative? Walt Disney is a well known brand known all over the world. It launched a theme park, Disneyland, in Hong Kong in 2005 which was the smallest of the five already existing disneylands in different parts of the world. It was started mainly to cater the Hong Kong people as the chinese market is rapidly growing and it was a good and profitable move to open up disneyland in Hong Kong. The strategy which Disney adopted is highlyRead MoreStrategic Action Disney On Consumer Focused Initiative Essay1872 Words   |  8 Pages Assessment 1:Buyer behaviour Student Name: vipin attri ID NO. :14095360B Stream: B Date: 13/05/2015 Tutor Name: Mrs.Anika sharma Ques-1: which strategic action Disney took in terms of consumer focused initiative? Give Examples. Ans !- Market division is a promoting methodology which includes separating a wide target market into subsets of buyers, organizations, or nations who have, or are seen to have, regular needs, premiums, and needs, and after that outliningRead MoreStrategic Action Disney On Consumer Focused Initiative Essay3316 Words   |  14 Pages Part A Question 1: Which strategic action Disney took in terms of consumer focused initiative? Given Example. The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, booksRead MoreStrategic Action Disney On Consumer Focused Initiative Essay2844 Words   |  12 Pages Buyer Behavior MKT 220 Lawrence Bautista 14095172B Anika Vats May 13, 2015 -Part A 1. Which strategic action Disney took in terms of consumer focused initiative? As Disney decided to go global, their first expansion was launched in Japan in 1983 and eventually turned out to be a success but it’ proved to be a false sense of security for its overseas expansion’. When Disney launched its name on the European market in 1992, there were a lot of cultural issues that arose during itsRead MoreStrategic Action Disney On Consumer Focused Initiative Essay1834 Words   |  8 Pages1: Which strategic action Disney took in terms of consumer focused initiative? Give examples. The first Disneyland opened on July 17, 1955 in Los Angeles; today this Disneyland hosts more than 14 million visitors a years, who spend nearly $3 billion. Then second Disneyland opened in Tokyo in 1983 with great success. (History, 1955) The issues rose when Euro Disney launched in Paris in 1992. Due to cultural issue this Disneyland known as Paris Disneyland from the first day. In Paris Disney accusedRead MoreStrategic Action Disney On Consumer Focused Initiative2237 Words   |  9 PagesPart A: Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give Examples. Answer 1: Disney, one of the world’s most recognised brands, which was launched in Hong Kong in 2005 to give service Hong Kong market, but more strategically to reach the rapidly growing Chinese market, but more strategically to reach the rapidly growing Chinese market (Holson 2005) Firstly, when Disney world opened in European country, then they were just opened the clone of American themeRead MoreStrategic Action Disney s Concept Of Consumer Focused Initiative2263 Words   |  10 PagesPart - A Question 1. Which strategic action Disney took in terms of consumer focused initiative? Give examples. Disney had global recognition and an association with fun and family, but senior managers and strategists now understood that they need to truly understand the cultures of their host nations. They see that consumer always attract with their culture oriented place. Because in case study we see that in most of the Disneyland they try to focus as per the area or their cultural values. So