National Health Service

Brief Background Public healthcare in the United Kingdom is provided by the National Health Service where all citizens with permanent residence status have free access to healthcare. This program’s budget comes from the general taxation funds. The provisions of public healthcare differ from one territory of the United Kingdom to the other (Triggle, 2008). Healthcare programs throughout the United Kingdom have been created to aid citizens in taking care of their well-beings.Advertising We will write a custom essay sample on National Health Service specifically for you for only $16.05 $11/page Learn More Importance of Public Health Public health does not generally concern with the individual level, but with the population level. With basically everyone in a location as the market, it is not easy for governments to device systems that will cater to everyone and in all aspects. The Nuffield Council on Bioethics (2007) stated that the central issue in public health is whether it is acceptable for the state to establish policies that will affect national health or not. Liberties of individuals to act on their own health care on their own preferences are considered. However, the Council (2007) notes that constraining liberties to some extent play an important role in assisting people to act autonomously in the first place, like in establishing primary and secondary education as compulsory acts. States, including liberal states, have the responsibility to cater to people’s universal needs, whether individually or collectively. Thus, healthcare programs are created that aim to reduce illness and promote health among the people. These programs also aim to ensure that health care is easily available to anyone qualified for it (members of its nation). Difficulties in Promoting Health One reason the government has difficulties with promoting public health is that since the devolution of powers in the UK, the different nations impl emented different healthcare systems amongst themselves. NHS Confederation boss Gill Morgan stated that the UK basically has four different systems albeit with the same set of values (Triggle, 2008). England, Scotland, Wales, and Northern Ireland have the same or similar healthcare goals but execute their systems differently. For example, in England, hospitals and community centres compete with the private sector for patients, while in Scotland; the private sectors have limited involvement. In Wales, health agencies work well with their local governments, while in Northern Ireland; political issues hamper innovations in the system. The problem with this diverse system is that patients from one nation compare services they receive from patients of other nations. Joyce Robins of a patient group called Patient Concern said that the differences were â€Å"breeding envy† (Triggle, 2008) from patients across the UK. Patients of one nation observe patients from other nations and won der why they do not receive the same services as the other. This incites negative reactions towards nations’ healthcare systems.Advertising Looking for essay on health law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Health agencies do attend to the issue of promoting health by facilitating promotional activities. But they usually focus on only one health determinant at a time. The World Health Organization (1998) as cited in Ziglio, et al. (2000) observed that changes from these promotions were minimal and did not produce any major impact on the determinants of health or the development of policies. Health promotion then must be dynamic and relentless in order for it to produce visible and positive results. All patients cannot be pleased by a single healthcare system thus government agencies must take note on improvements suggested by citizens to further improve public healthcare in the UK. References Triggle, N., 2008. NHS Ã¢â‚¬Ë œnow four different systems.’ BBC News. Web. Nuffield Council on Bioethics, 2007. Public health: ethical issues. [pdf] London: Nuffield Council on Bioethics. Web. Ziglio, E., Hagard, S. and Griffiths, J., 2000. Health promotion development in Europe: achievements and challenges. [pdf] Great Britain: Oxford University Press. Web. This essay on National Health Service was written and submitted by user Nevaeh Moody to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Content Creation Process How To Build Yours In 5 Steps

Content Creation Process How To Build Yours In 5 Steps Anyone can create mediocre content.  Creating content that has been published, republished, reworked, and repurposed a million times is easy. But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this- in small businesses- is  wrapped up in the expert owners who are also tasked with running the business, serving the clients, and managing the marketing and outreach. Plus, lets face it. Just the thought of content creation can make many business owners cringe in horror, and theyd rather make that extra cocktail. Writing and  content creation, especially if youre out of practice, is not fun. Then when you add on the pressure of making it something your audience will drool over and share on social media- it can be incredibly intimidating.How To Build A #Content Creation Process That Will Boost Your #SmallBusiness via @jenniferbournIf You're Not Using Content Marketing As A Primary Strategy To Reach Your Audience,  You're Already Behind Take a look at these stats: Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). 73% of B2B content marketers are producing more content than they did one year ago. 95% of B2B enterprise marketers use content marketing. 86% of B2C marketers use content marketing. 60% of marketers create at least one piece of content each week. Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters- and they share the high-quality, high-value content with their friends. Consumers buy when they're ready to buy, not when you're ready for them to buy. If you're not there, top of mind, when your prospects are ready to buy, know that your competitors will be. People  buy when they're ready to buy, not when you're ready for them to buy.The Problem Most Small Businesses Face Isn't Creating Amazing Content It's creating amazing content consistently and sustaining it over time. The most common complaints and excuses I hear from business owners avoiding content marketing are: I have no time left in my schedule for one more task. I have other internal items that I need to create and focus on before I create extra marketing content. I need to shore up my business systems and processes before I invest even more in my marketing. I don't know what to even write about or what people would care about. How do you overcome these beliefs? How do you create valuable content and do everything else you have to do, let alone sustain it over time? Here's the bad news: If you want a quick, easy solution- and you don't want to do any work- you aren't going to like anything I have to say. Here's the good news: Creating a sustainable content creation process will elevate your business and build your expert status- and it's easier than you think. There are systems and tactics you can employ to drastically increase the results gained from your investment in content creation. It just takes some planning... Step 1: Assess Where Content Creation Could Improve Experiences, Value, Profitability, And Systems Before you start creating content, you need to know why you are creating content. This is where we do a deep dive with clients into the inner-workings of their business, identifying all areas that could benefit from content creation. The most common areas needing content creation include: Customer education Client onboarding Client training List building offers Income stream diversification (information products and courses) Marketing and blogging efforts Speaking/presentations Creating systems and processes Employee training When looking at this list, most business owners realize they are severely lacking in the content department. They see that they don't have any client educational materials or they have no processes for their services, and they start to feel very overwhelmed. If this is you right now, it's okay. Hang in there with me and I promise I'm going to make this seem much easier and much more doable. Step 2: Brainstorm Types Of Content And Topics For Each Category Identified In Step 1 Once you have list of each category or area in your business that could benefit from content creation, brainstorm every bit of content that could be created to reach your goals. Let's use list building offers and client onboarding as examples. Here are several ideas for new list building opt-in offers: Checklist or tips sheet (for general interest and expert positioning) Whitepaper on what prospects should do before hiring you (to create more qualified prospects and expert positioning) Industry-targeted done-for-you tool or resource (for expert positioning) A special report teaching people about what you do (to create more qualified prospects and expert positioning) Other educational materials Here are several different pieces of content that could be created to improve your client onboarding process: Welcome email/message/video What to expect email/message Overview of your process Tips for getting the most out of their investment with you and having success Things you need from your client/things you need them to do New client questionnaire with instructions and an overview of why you're asking these questions Overview of what will happen next Glossary of industry terms or guidebook Educational materials like e-books, whitepapers, or simple checklists that will help them work with you and communicate more clearly Step 3: Identify Content Overlap Between Categories And Content That You Can Repurpose Now here's where the magic starts to happen. Now we examine the list building offers list, which contains mostly marketing-related content, and the client onboarding list, which contains mostly business building, internal content. It's easy to see that focusing on the client onboarding content will positively impact your business, improve client experience, and streamline your process (say hello to automation). It's doable. But when you add the content that needs to created for marketing and list-building purposes, things start to feel overwhelming and definitely not doable. Here's the thing. It only feels overwhelming because you're looking at them as two separate areas of content- when they really are the same. Yes! You can create the content needed to run your business and  the content you need to market your business at the same time! For example: You could turn your list of tips for getting the most out of their investment with you and having success that you create for your onboarding process into a list-building tips sheet or checklist. You could repurpose your list of things you need from your client/things you need them to do before you get started into a whitepaper on what people should do before investing in the service you provide. You could turn your new client questionnaire into a done-for-you industry resource that others in your industry would opt-in for (making you a leader). You could turn the overview of your process that you give to new clients into a special report teaching people about the service you provide, how it works, and what they should expect. The glossary of terms or any other educational resource that will help your clients will also help your audience, so publish that content on your blog, too. In each of these scenarios, you're moving your business forward, adding value for your clients, providing helpful resources to your audience, and positioning yourself as an expert in your industry. Create #content to add value, help your audience, and position yourself as an expert.I know you're thinking that clients won't see the value in paying you for content that already exists for free on your blog or in an opt-in offer. But you're wrong. The magic comes when you put your content in front of your audience or clients at the right time- exactly when they need it. A new client who needs to know more about topic XYZ will be frustrated if they have to search through your blog archives for each individual blog post on the topic. But if you combined the blog posts into one special report and provided it to them at the exact time they need that information, your content immediately becomes more valuable. Step 4: Map Out Your Content Creation Plan Many business owners have great intentions. They want to blog once a week or twice a week, they start out strong, then slowly fade away. Or they start tons of content pre-scheduled and when it runs out, they completely disappear. A content creation plan is the key to ensuring your efforts are sustainable and not a "blitz and disappear" act. Content marketing is a marathon, not a sprint. Success requires focus, resources, and commitment for the long haul. The idea is to base it on the core content you need to improve your business and then repurpose the content so you get the biggest returns on your efforts. A #content creation plan will ensure sustainable creation and not a 'blitz and disappear' act.Here's what you need to do: Identify what content is your top priority (make it one that will help improve your business, like creating your onboarding process) Write down how much time you'll need to create, proof, and design each piece of content needed Decide how you will repurpose the content you're creating (like turning the overview of your process into a special report teaching people about the service you provide, how it works, and what they should expect) Write down how much time you'll need to create, proof, and design the new items Write down any other ways you can repurpose the same content (like turning it into a blog post) Get a blank month-at-a-glance calendar Review all of the content you want to create and how long each piece will take. Give yourself deadlines and write them in your calendar. Some tips to make this process easier: Don't bit off more than you can chew! Be realistic with your deadlines and timelines. Don't base your milestones on the requirement that you work nights and weekends to get it done, because chance are you won't. Trying to do everything at once will cause stress, frustration, and burnout. Make quality the priority! It's better to produce content less frequently and ensure it's awesome, than publish mediocre content often Consider the order in which you create content. For example, instead of creating all of the content for a new on boarding sequence first then repurposing it, create once piece of the process, repurpose it into a list building offer, then publish a portion of it as a blog post that promotes the list building offer. Consider tackling one "chunk" of content each month, so one piece of the onboarding process, one list building offer, and one blog post gets done each month. It's better to produce #content less frequently and ensure it's awesome. #contentmarketingStep 5:  Include Supplemental Marketing Content In Your Creation Process With your marketing calendar and content creation plan in hand, it's time to add some supplemental content. After all, publishing one blog post a month isn't going to get you very far if your competitors are posting two, three, four, or more times every month. The supplemental content could be articles, videos, or audios. It could be commentary of current events or another article you read, or a recap or review of a tool or resource you found. First, choose two pieces of supplemental content to add to your marketing calendar for each month. Consider choosing one quick easy post type and one more involved, like an article and a review, or an article and a commentary piece. Second, reach out to podcast hosts, radio shows, event hosts, and entrepreneurs who host teleclasses and webinars about being a guest. Set a goal to do one interview or speaking engagement per month, then write a blog post promoting it. Wrap Up: You've Got A Sustainable Content Creation Process Once you complete these exercises, you'll have a marketing calendar with a sustainable content creation plan in place- one that guarantees each month you'll have: One piece of content to move your business forward One free resource or list building free offer Three blog posts (one repurposed from the content above, one article, and one short-form post) One interview recap, positioning you as an expert Plus, numerous social media posts can be created from the content, too That's one blog post each week! Considering business-to-business companies that blog generate 67% more leads per month than those who don't blog, the argument for content marketing is pretty much a no-brainer. Stay Focused,  Stay Committed, And Stay Consistent It's true that the more content you publish, the more traffic you'll enjoy and the more leads you'll receive. But don't get swept up in the need to blog every day. Unless blogging is  your business, daily blogging isn't a must. And don't get sucked in by the claims that quantity is better than quality. Publishing something awesome once a week will trump publishing lots of mediocre crap.

Quotes About New Years Resolutions

Quotes About New Year's Resolutions Want to get fighting fit? Or kick a bad habit? Make a New Years resolution and you are part of the  way there. The tricky part in making New Years resolutions is sticking to them. The loftier the resolution, the tougher it is to hang on to. It takes steely nerves and determination to live by what you resolve. Read these quotes about New Years resolutions to motivate you to keep your resolutions and improve your life. Neil GaimanI hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. Youre doing things youve never done before, and more importantly, youre doing something. Maria EdgeworthThere is no moment like the present. The man who will not execute his resolutions when they are fresh upon him can have no hope from them afterward; they will be dissipated, lost, and perish in the hurry and scurry of the world, or sunk in the slough of indolence. Melody BeattieThe new year stands before us like a chapter in a book, waiting to be written. We can help write that story by setting goals.Alfred Lord TennysonHope smiles from the threshold of the year to come, whispering, It will be happier. AnonymousA dogs New Years Resolution: I will not chase that stick unless I actually see it leave his hand!John BurroughsOne resolution I have made, and try always to keep, is this: To rise above the little things.Mark TwainNew Years Day. Now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual. Cyril CusackIf you asked me for my New Year Resolution, it would be to find out who I am. Andre GideBut can one still make resolutions when one is over 40? I live according to 20-year-old habits.Helen Fielding, Bridget Joness DiaryI do think New Years resolutions cant technically be expected to begin on New Years Day, dont you? Since, because its an extension of New Years Eve, smokers are already on a smoking roll and cannot be expected to stop abruptly on the stroke of midnight with so much nicotine in the system. Also dieting on New Years Day isnt a good idea as you cant eat rationally but really need to be free to consume whatever is necessary, moment by moment, in order to ease your hangover. I think it would be much more sensible if resolutions began generally on January the second.John SeldenNever tell your resolution beforehand, or its twice as onerous a duty.Henry MooreI think in terms of the days resolutions, not the years.When we once begin to form good resolutions, God gives us every opportunity of carrying them out. Albert EinsteinLearn from yesterday, live for today, hope for tomorrow. F.M. KnowlesHe who breaks a resolution is a weakling; He who makes one is a fool.

Cultural communication Essay Example | Topics and Well Written Essays - 1000 words

Cultural communication - Essay Example He broke up the code of honor that is one of the codes of communication by throwing away her wife in the public. It was considered a shame for Dakota men to reveal their emotions and feelings concerning anything publically. By throwing his wife publically, he made a mistake of breaking up the code of honor of Dakota tradition. He showed his cultural dominance by throwing away blue Bird. Men are considered to have an upper hand in Dakota tradition. The story Waterlily is based on the lifestyle and cultural norms exercised in Dakota Tradition by the people of that society. The story circulates around the main character, Waterlily, whose birth in a forest and her association to Waterlily enables her to get the name, Waterlily. Her mother, Blue Bird regards her very beautiful. Blue Bird marries to a Dakota man named Star Elk. After her marriage with the man, she comes to know that her husband is a lethargic and covetous individual and has no regard for Dakota tradition. At a victory dance, he in his overly emotional state shows his disregard for the Dakota tradition by throwing away his wife in front of all the people. This incident appears as a sort of humiliation for Blue Bird and her daughter Waterlily. Due to the publically upheaval displayed by Blue Bird’s husband, she runs away with her daughter and grandmother to her relatives called tiyospaye. Tiyospaye are the people who live in western plains. Waterlily is brought up in a cultural set up where she learns about cultural norms and how can she become a part of culture. The story, Waterlily not only talks about the protagonist, Waterlily but also informs about various cultures and conventions adopted by the Dakota people. Waterlily learns the rules of kinship. She learns the code of honor and all the aspects that come under this code of communication. She learns aboput how can a person be part of

A Comparison of and Contrasting of role of two politicians in the Essay

A Comparison of and Contrasting of role of two politicians in the media eye - Essay Example He further notes that the independence of media from political meddling and the essence of media as the way they play their political roles, the manner in which media is subjected to pressures from the commercial systems that fund the media entities as well as the decisiveness of the government in supplying information all have a great deal to do with the maturity of democracy and the propagation of public opinion driven societies. The functionalities of media have made it a vulnerable tool subjected to use and albeit abuse by those in power bent on swaying public opinion and influencing popular opinion on individuals and issues among other things. In these perceptions premise, the paper presents a comparative exploration of the role of two politicians in the media eye. The paper will also take a significant thrust in examining the coverage of two politicians and exploring their images as portrayed in various mainstream media. The thrust of the paper will also entail the ways in which the media and or the politicians attempt to manipulate the images of them as generated by the media. For the objectives of the exercise, two political figures who are the 2008 USA Presidential election candidates Republic John McCain and Democrat Barrack Obama will be used. The 2008 US presidential campaign trail is historic from various dimensions. The campaigned has pitted sitting Senators yet the most remarkable aspects of the campaign are based on the fact that after the election US will have either the first Black American president or a woman as vice president. The election campaign has drawn most media coverage surpassing previous presidential election drives.... ting Senators yet the most remarkable aspects of the campaign are based on the fact that after the election US will have either the first Black American president or a woman as vice president. The election campaign has drawn most media coverage surpassing previous presidential election drives. The paper will make an observation of extracts and nuances form mainstream and global media channels like Cable News Net Work (CNN) and the British Broadcasting Network (BBC) and various online news interfaces to examine the images of the two politicians that have been carved and explore the ways in which media and the political figures have to attempted to manipulate the images created of them. CNN is one of the leading global news channels and has had a significant bearing on the image creation and dissemination of the US presidential candidates. It is worth mentioning from the onset that CNN were the 8th largest sponsors to the sitting President George W. Bush in his 2004 Campaign. Nonetheless it may be presented that mainstream media have tended to playing to a perceived public sentiment that the Bush administration has failed the electorate on various issues and hence the unpopularity of the Republican election ticket regardless of who the actual individuals and their polices are. Many media channels have largely portrayed the democrat candidate Barrack Obama in manner of glossing over his possible nomination as historic development in American politics demonstrating the American society commitment to values of racial reform and egalitarianism. CNN has always hammered the nuances of 'historic' ticket aspect that Obama's candidature is. Besides the presenting of Obama's ticket as historic development, CNN has captured various political and economic analyses from some

The Significance of Music in Arthur Millers Death of a Salesman Essays

The Significance of Music in Arthur Miller's Death of a Salesman     Ã‚   Human emotions are something that we seldom find a way to express clearly: from simple hand gestures, to a disgusted face. To understand his novel more thoroughly, Arthur Miller uses the most understandable method of comprehension, music, to express the emotions of the characters in his play, "Death of a Salesman". The characters, Willy, Linda, Biff, Happy, and Ben, have a certain style of music and instruments portraying them to show the reader what type of emotional person they are. The beginning of the play starts with a soft, sweet, flute medley that announces Willy’s gradual trek home from Yonkers. This slow tune of confusion ends abruptly as Willy comes home and tells of his troubles in Yonkers. This sentimental sound is heard once more during Ben’s first visit to Willy’s house. His story of father and his flute-making business sets a warm tone only to be wrecked by Ben’s action of throwing Biff, a young, curious boy, to the ground, helplessly. The final performance of this tune is heard at Willy’s sad funeral, where Linda pays her respects to her well-liked husband. Ending on a sad note, the flute appears in time of odd emotions. In the beginning of the play, a state of confu... ...illy’s funeral. Starting out a bit cheerful, the tune fades from a major key to a minor key, hence going from a merry sound to one of sadness and desperation, yet a good sound for a well-deserved tribute. Willy was a mislead salesman. He wanted the best for his boys. Joyous songs always backed up these times. But when his craving for the best turned into the worst, an unpleasant song backed it up. When Willy was confused, a medley of the two was heard. Human emotions are something we all take for granted because they are not properly understood. Music is just one of the many ways that will make these emotions understandable. The Significance of Music in Arthur Miller's Death of a Salesman Essays The Significance of Music in Arthur Miller's Death of a Salesman     Ã‚   Human emotions are something that we seldom find a way to express clearly: from simple hand gestures, to a disgusted face. To understand his novel more thoroughly, Arthur Miller uses the most understandable method of comprehension, music, to express the emotions of the characters in his play, "Death of a Salesman". The characters, Willy, Linda, Biff, Happy, and Ben, have a certain style of music and instruments portraying them to show the reader what type of emotional person they are. The beginning of the play starts with a soft, sweet, flute medley that announces Willy’s gradual trek home from Yonkers. This slow tune of confusion ends abruptly as Willy comes home and tells of his troubles in Yonkers. This sentimental sound is heard once more during Ben’s first visit to Willy’s house. His story of father and his flute-making business sets a warm tone only to be wrecked by Ben’s action of throwing Biff, a young, curious boy, to the ground, helplessly. The final performance of this tune is heard at Willy’s sad funeral, where Linda pays her respects to her well-liked husband. Ending on a sad note, the flute appears in time of odd emotions. In the beginning of the play, a state of confu... ...illy’s funeral. Starting out a bit cheerful, the tune fades from a major key to a minor key, hence going from a merry sound to one of sadness and desperation, yet a good sound for a well-deserved tribute. Willy was a mislead salesman. He wanted the best for his boys. Joyous songs always backed up these times. But when his craving for the best turned into the worst, an unpleasant song backed it up. When Willy was confused, a medley of the two was heard. Human emotions are something we all take for granted because they are not properly understood. Music is just one of the many ways that will make these emotions understandable.

Describe and Evaluate two theories of the formation of romantic relationships Essay

In 1970 Byrne and Clore introduced the reward/ need satisfaction theory for the formation of relationships. They suggested that we are attracted to individuals whose presence is rewarding for us, and that naturally we find stimuli rewarding if it meets an unmet need; the more rewards someone provides for us, the more we should be attracted to them. They believed that the formation if relationships was linked with the idea of classical and operant conditioning, with operant conditioning we are likely to repeat behaviours that leads to a desirable outcome and avoid behaviours that lead to undesirable ones, so we enter the relationships because the presence of some individuals is directly associated with reinforcement, making us have positive feelings, which makes them more attractive to us. For classical conditioning, we tend to prefer people who we associate with pleasant event, so for example if we meet someone somewhere where we are having a good time, then we will associate this person with this good time and find them more attractive in the long run. Byrne and Clore believed that the balance between positive and negative feelings in a relationship was crucial as relationships where the positive outweigh negative feelings were more likely to develop and succeed. Griffitt and Guay (1969), participants were evaluated on a creative task by an experimenter and then asked to rate how much they liked the experimenter. The rating was highest when the experimenter had positively evaluated the participant’s performance on the task. This study supports the claim that we like people who are associated with pleasant events. This provides strong support that similarity is important in attraction, but also highlights reciprocal liking also is factor in the formation of relationships; however this may not be the only factor influencing this. The experiment was only of an imaginary description, the participant is unlikely to truly demonstrate how they feel towards the stranger. The experiment doesn’t demonstrate interaction of people, but rather just presents a statement about them, which reduces how far conclusions can be drawn. Although similarity may be a factor, how people socially interact is also important to how a person perceives another. In a laboratory experiment, Lehr and Gehr (2006) studied participants of both sexes to test the importance of reciprocal liking. Knowing that someone likes you is particularly rewarding and so is more likely to end up in mutual liking. Participants were given a description of a stranger, with varying degrees of similarity of the strangers attitude to the participants. In each description was a statement that the stranger either liked or did not like the participant. Researchers found significant effects for attitude similarity and liking. However this study doesn’t have ecological validity from where it was done in a lab setting and didn’t reflect real life situation or conditions However Cate et al (1982) asked 337 individuals to assess their current relationships in terms of reward level and satisfaction. Results showed that reward level was superior to all other factors in determining relationship satisfaction, however this theory only explores the receiving of rewards, the results may not be completely accurate though as some people may have picked the socially desirable answers. These studies all ignore natures influence on attraction and that it is to some extent an evolutionary need to have a partner that meets physical requirements. This model may be very culturally bound as all the studies done were in the western world’s individualistic cultures. In other cultures one partner may not expect rewards and may be entirely giving, or arranges marriages will also go against this theory as the long term is made to happen. For example, Lott (1994) suggests that in many cultures women are more focused on the needs of others rather than receiving reinforcement. This suggests that this theory is not a universal explanation of relationship formation and therefore culturally biased. However, this theory is supported by another theory on how relationships are formed Byrne, Clore and Smeatons Similarity Theory (1986) states that it is important that people are similar in order to be able to form a relationship. They theorise that there are two stages to deciding who to seek relations with first we sort out the people most dissimilar to us and secondly then seek out those who are most similar. Caspi and Herbener found that in married couples, those who were the happiest were those with the most similar personality traits.